In the competitive world of eCom, successful brand owners know that maximising every marketing channel is crucial for growth. Whilst your paid social ads drive significant traffic and conversions, solid email marketing alongside will complement your ad strategy and drive increased revenue.
By far the most important aspect of your email campaigns are your subject lines. It doesn’t matter how great your email content is, if the subject line doesn’t compel the reader to open.
Below are five proven tactics, to increase your open rates and enhance your overall digital marketing strategy.
1. Short and Sweet: The Power of Concision
In today’s fast-paced digital world, your subject line needs to grab attention instantly. Aim for 40 characters or less to ensure full visibility on mobile devices. “Flash Sale: 50% Off Today Only!” communicates value and urgency in a snap.
2. Personal Touch: Building Genuine Connections
Use your customer data to create personalised subject lines. Incorporate the recipient’s name, reference their browsing history, or mention past purchases. “Emma, restock alert on your wishlist item!” shows you understand and value your customer’s preferences.
3. Curiosity: The Click Magnet
Spark interest with intriguing, open-ended subject lines that prompt readers to learn more. “The game-changing accessory for your collection…” leaves your audience curious and more likely to open your email.
4. FOMO: Driving Immediate Action
Create a sense of urgency to encourage quick opens and conversions. “Last 3 hours: Free express shipping” combines urgency with a clear benefit, motivating immediate action from your customers.
5. Irresistible Offers: The Deal Closer
Showcase your best offers directly in the subject line. “VIP early access: New collection 25% off” clearly communicates exclusive value to your most engaged customers.
By implementing these strategies, you’re not just increasing open rates, you’re setting the stage for better click-throughs, conversions, and ultimately, a stronger ROI.
Remember, effective email marketing goes beyond just sending offers. It’s about nurturing a relationship with your customers, understanding their needs, and delivering value consistently. Use your email platform’s segmentation and automation features to tailor your approach for different customer groups, ensuring relevance and maximising engagement.
If you’re frustrated with your current marketing performance or return on investment, revisiting your email strategy could be the key to unlocking untapped potential. It’s a highly cost-effective channel that, when optimised, can yield impressive returns without the volatility sometimes associated with paid social ads.
Remember, you’ve already proven your offer and built an engaged audience. Now it’s time to maximise the value of every customer interaction. With these savvy subject line strategies, you can increase your open rates and thus overall ROI from email marketing.