Ensure Your Website Pulls Its Weight
You’re running Meta® ads. Maybe even Google. You’re driving traffic. But the results just aren’t where they should be, and it’s frustrating.
In many of the brand audits we do, this is exactly where the disconnect lies. The issue often isn’t the ads. It’s what happens after the click.
If your website isn’t converting, your ad performance can only carry you so far. You’re essentially paying for traffic that doesn’t convert – money out, with no return. Even a modest uplift in site conversion rate can have a big impact on your ROAS.
So the first question we ask when a brand comes to us struggling to scale profitably is: Is your website doing its job?
Capture the Traffic You’re Paying For
Let’s say your ads are driving the right people to your site – what happens next?
If you’re not running a newsletter pop-up, you’re letting potential customers leave without a trace. One simple, well-timed pop-up can turn browsers into subscribers, and subscribers into buyers, either through email nurture or retargeting.
This is one of the easiest, most effective changes Shopify brands can make, and we’ve seen it consistently deliver results for our lifestyle and homewares clients.
Not sure what kind of pop-up suits your brand aesthetic? We can help you tailor the experience without disrupting the feel of your store.
Double Opt-In? Double the Drop-Off
You’ve got the pop-up running and people are signing up, but your email list isn’t growing the way you expected.
Probable cause? Double opt-in.
With double opt-in switched on, new subscribers have to confirm via a second email, and many never do.
The email goes unseen, unopened, or ignored. That means lost leads, wasted ad spend, and a slower-growing list.
Switching to single opt-in captures the email at the point of interest, no friction. For brands investing in paid traffic, this one small change can seriously amplify ROI.
Flows That Work While You Sleep
Now that someone’s joined your list, what happens next?
Email isn’t just a nice-to-have, it’s the bridge between first-time interest and long-term customer loyalty.
Without automated flows in place, quite simply, you’re leaving money on the table.
At a minimum, every homewares and lifestyle brand should have these Klaviyo flows set up:
- Welcome series
- Browse abandonment
- Abandoned cart
- Post-purchase
- Win-back
These flows will boost conversions, build trust and increase customer lifetime value – they’re an absolute no brainer!
First Impressions Matter
When it comes to email, the initial welcome is key.
If your first communication is simply “Here’s 10% off,” you’re missing an opportunity to turn curiosity into an excited purchase.
This is your chance to tell your story, show off your bestsellers, share social proof, and guide people toward their first purchase with purpose – not just a promo code.
When done well, a strong welcome email supports your ads by giving those hard-earned leads a compelling reason to convert.
At eNVi Media, we help lifestyle and homewares brands scale profitably, by making every part of the digital funnel work harder.
If your ads are performing but your growth has plateaued, it’s perhaps time to take a bigger picture view.
Get in touch with us today, we’d love to chat!